KP Phyto’s Newsletter

18 May 2024

NEWSLETTER

SHARING KNOWLEDGE & HELPING CUSTOMERS EXCEL

Vol 7/2024| Editor: Kerry Hughes, MSc.

Driving the global

supply chain in

Botanical Ingredients.

KP Phyto is positioned to

take on global supply chain

demands, and is the Indian

market leader catered to a

wide range of ingredients for

food, pharma, nutraceutical,

dietary supplements and

cosmetics.Thank you for your

interest in our newsletter &

allowing us to provide you

with deep dive perspectives

on Indian botanicals.

Newsletter Vol 7/2024

Psyllium: The Multifunctional Fiber

Psyllium is the common name for several species in the

Plantago genus, made most famous by the use of Plantago

ovato, or Blond Psyllium for the production of Psyllium

fiber. They key product that is famous worldwide as

“Psyllium” is its husk which is used as both a soluble and

insoluble fiber for promoting regularity and gastrointestinal

health. Although it has both soluble and insoluble

properties, the majority of its benefits come from its nature

as a soluble fiber.

There are several other applications beyond its use in

promoting regularity that are less well-known, such as in

thickening foods, promoting healthy blood sugar balance,

blood lipids and blood pressure.

The Plantago ovato husk is obtained from milling the seed.

KP Phyto’s Newsletter

18 May 2024

It is water-loving and becomes slippery and mucilaginous

when mixed with water or fluids in the digestive tract. This

helps to create bulk and act as a sort of brush for the GI

tract. With its bulking and gel-forming ability, it is not only

good for reducing constipation, but also a very good

regulator for digestion,useful in cases of both diarrhea and

constipation.

Huge & Growing Market

Only 10% of Americans get the 28 grams of daily fiber

recommended, thus leading to widespread complaints of

constipation. The global psyllium market was estimated to

be $US 215 Million in 2020, according to a Transparency

Market Research report, and expected to reach US$ 525

Million by 2030 at a CAGR of 9.2%. The main market of

Psyllium is the constipation market, which is estimated at

over USD$ 13 Billion, and expected to grow at a CAGR of

5.9% from 2020-2027, according to a Data Intelo report.

Although the mainstream definition of constipation is having

fewer than three bowel movements per week, natural

medicine proponents have a narrower definition of having

fewer than one bowel movement daily. One of the key

growth factors of this market is the rising awareness of the

benefits of regular bowel movements, such as improved

detoxification and digestive health overall.

Key lifestyle factors that contribute to the development of

constipation include diets lacking enough fiber, improper

fluid intake and physical activity. Add to this stress,

endocrine disorders, neurological dysfunction, colon disease

and other environmental and pharmaceutical contributors,

constipation continues to be rising along with modern

lifestyles.

Newsletter Vol 7/2024

KP Phyto has invested heavily

in understanding the points

along the supply chain that

must be controlled for the

best quality outcomes in

Psyllium ingredient quality.

We also invest into the

understanding and

development of the research

behind Indian traditional

botanicals…with a focus this

month on Psyllium!

KP Phyto’s Newsletter

18 May 2024

Although North America continues to be the dominant

global market for constipation remedies, the fastest

growing region is Asia Pacific, attributed to a growing

geriatric population and growing disposable income.

Major Compounds

The key for Psyllium’s effect is its content of viscous soluble

fiber that absorbs water to form a gel. As this increases the

weight and bulk of stools as they pass through the GI tract,

it also usually causes the body to increase peristalsis, the

intestinal contractions that are used for motility of the

substances through the digestive tract.

Psyllium also contains arabinoxylan, which promotes

growth of butyrate-producing bacteria, a short chain fatty

acid important for promoting microbiome, gut and immune

health.

Traditional Medicine

In Ayurveda, Psyllium husk is known as Isabgol, traditionally

used for balancing the doshas, especially used for calming

out of balance Vata and Pitta. Specifically, Psyllium is used

in many of the same ways as its modern uses, such as

promoting healthy blood lipids, heart health and

constipation. Additionally, Psyllium is used for

haemorrhoids, throat complaints, blood sugar balance, and

topically for soothing the skin.

Established Science & New Applications

As Psyllium’s fiber is not very fermentable, it is also less

likely to cause gas, bloating and pain compared to some

other soluble fibers on the market. Numerous studies have

found positive effects in diverse areas of health, but usually

related to digestion.

Newsletter Vol 7/2024

KP Phyto’s Newsletter

18 May 2024

Constipation

A number of clinical studies have shown the effectiveness

of Psyllium fiber in the reduction of constipation. As

incorporating soluble fiber from Psyllium husk into the diet

or daily regimen increases bulk and weight of the

substances passing through the GI tract, it also normally

causes an increase in normal peristalsis, improving

constipation.

Despite the known improvements many people experience

from Psyllium, this will be dependent on the individual, and

may be influenced by the amount of fluid intake or a

person’s functional motility through the gut.

Blood Sugar

Another use of Psyllium is for promoting blood sugar

balance. There have been several clinical studies showing

positive benefit for the use of Psyllium in promoting healthy

blood sugar balance, but the best effect seems to come

from mixing and consuming with foods. Psyllium is thought

help with blood sugar through its effect on slowing the

absorption of carbohydrates through its effect on the brush

barrier in the gut, also in delaying the rate of digestion.

Blood Lipids

The consumption of Psyllium husk with meals has been

associated with improving the blood lipid profile and heart

health, especially, in lowering LDL without lowering HDL, in

both children and adults. The positive effect on serum

cholesterol levels seems to be from its effect on adsorbing

dietary fats in the GI tract, and reducing the overall

systemic absorption of fat.

Newsletter Vol 7/2024

..more information

Visit:

.https://phytoextractskp.com/

or mail us at.

E:Info@phytoextractskp.com

KP Phyto’s Newsletter

18 May 2024

Satiety

The consumption of Psyllium husk with meals has also been

shown to promote satiety, or the feeling of fullness from

meals. Several clinical studies have also shown positive

effects on weight management; however, the details of its

best clinical use is still being debated as study condition and

results have been mixed.Psyllium is thought to promote

satiety and healthy weight due to its bulking effect in the GI

tract, which naturally promotes feelings of fullness.

Digestive Health

As many areas of health are modulated through the upstream

processes of digestion, interest in the use of Psyllium fiber

and other soluble fibers has increased in recent years. An

article recently published in Gastroenterology reviewed how

Psyllium husk has positive effects on the gut microbiota,

regulates the bowels, promotes cytokine balance and

therefore should have wider applications for gut health for

these reasons.

Although there is a lot of excitement in exploring the role of

new generations of pre- and probiotics for gut health,

reviewing the long history and clinical history, it seems

Psyllium remains a steadfast and multifunctional solution.

Extractions Pvt Ltd(India)

Notice:-

This content is for

informational and educational

purposes only. It is not

intended to provide medical

advice or to take the place of

such advice or treatment from

a personal physician.

Newsletter Vol 7/2024

KP Phyto’s Newsletter

18 May 2024

Extractions Pvt Ltd(India)

Notice:-

This content is for

informational and educational

purposes only. It is not

intended to provide medical

advice or to take the place of

such advice or treatment from

a personal physician.

Kerry Hughes, MSc., The Ethnobotanical Explorer,

Kerry Hughes, MSc.,The Ethnobotanical Explorer & principal

for EthnoPharm, is an Ethnobotanist and Registered

Herbalist, with a 20-year record of success in natural product

development. EthnoPharm specializes in innovative product

formulation, education, and nexus-of-market opportunity

identification.

Newsletter Vol 7/2024