Vol 19 Andropan™: The Bitter Backbone of Immunity, Inflammation, and Respiratory Ease
Bitterness is no longer a villain; it’s the virtue.
As clean-label trends mature and consumers seek results over trends, a quiet revolution has unfolded. Bitterness is no longer seen as a sensory hurdle in the world of herbs. It has become a badge of functional strength. Hence, the herbs once sidelined for being too intense, too complex, and too unpleasant are now reclaiming their centre stage. And the first amongst them to declare its unapologetic efficacy is Kalmegh (Andrographis paniculata), the King of Bitters!